We are delighted to share an exceptional success story that highlights the fruitful collaboration between our founder and her company in Beijing with ProChile. For four consecutive years, we had the privilege of developing and managing ProChile’s communication and public relations strategy in China, thus establishing a solid cultural and commercial bridge between two nations.
In our commitment to ProChile, our main goal was to position the organization as a reliable food producer, as well as to highlight Chile as a top-tier tourist and academic destination for the Chinese audience. Our strategy focused on creating a captivating narrative that showcased the quality and diversity of Chilean foods, while also highlighting the natural beauty and academic opportunities the country has to offer.
An essential component of our strategy was managing social media in China, including key platforms such as WeChat, Sina Weibo, and Tencent Weibo. Through active and strategic presence on these platforms, we were able to reach the Chinese audience directly, generating interaction, awareness, and appreciation for Chilean products and experiences.
The success of our collaboration translated into a significant increase in positive perception of ProChile in China, consolidating it as a trusted and valued partner in the minds of the Chinese public. The implemented strategy not only sparked interest in Chilean products but also positioned Chile as a desired destination for both tourism and education.
This success story with ProChile exemplifies our ability to adapt and excel in international environments, leveraging our skills and experience to build effective bridges between cultures and markets. We thank ProChile for trusting us and look forward to continuing to be a strategic partner in their journey toward global success.
